Scottish Training Day - 5 October 2018

Scottish Training Day - 5 October 2018

A huge thanks to the 50 delegates who attended our Scottish Training Day on Friday 5 October in Edinburgh. With fellow-trainer, Victoria Darragh (CEO of the Executive & Personal Assistants Association), delegates learnt about managing up, influence and adding wider organisational value. We are especially indebted to Rosemary McLennan (Founder of The Scottish PA Network) for her hard work in making this event happen. As Rosemary commented: “This is the largest turn-out ever to a Scottish Training Day; we knew the content and speakers would be relevant to any forward thinking PA or EA.”

EA Diploma - and Levels 3 and 4 Pathways

EA Diploma - and Levels 3 and 4 Pathways

We’re enrolling now for 2018-19 entry on to our popular EA Diploma, Level 3 Executive Assistant and Level 4 Executive Assistant programmes! Various start dates and pathways are available to suit you! From as little as 6 days’ study at our Academy in Manchester (plus self-learning) you can achieve a full Level 4 qualification in Office and Administrative Management. Or, our Level 3 Award in PA Skills is the practical routeway to being a qualified and professional PA. Enquire for more details or click here.

Levels? What Levels?

Levels? What Levels?

That’s the issue! Traditionally, qualifications, training courses or learning for Executive Assistants and Personal Assistants just haven’t been mapped to anything, let alone a level! So, whilst you might think you’re doing a course which is the right level for you, many EAs and PAs are left thoroughly disappointed as a lot of courses officially only map to a Level 2 (GCSE Level in the UK). For the top EA jobs today, employers are seeking a minimum of a Level 3 qualification or even a Level 4. All our courses are mapped to official qualification ‘Levels’ which means how hard they are. To benchmark, a Level 2 is equivalent to GCSEs or entry-level; a Level 3 is broadly equivalent to A-Levels or a BTEC National Diploma and a Level 4 is broadly equivalent to the first year of a Degree or HNC. Your level of attainment is key and our Level 4 content is unrivalled - because at that Level it’s ‘business and management’, not ‘secretarial and admin’. Get it?

Executive PA Development and Training Day - 28 September 2018, Manchester

Executive PA Development and Training Day - 28 September 2018, Manchester

Back by popular demand, the Adam Fidler Academy/Executive & Personal Assistants Association Executive PA Development and Training Day! Join us on Friday 28 September 2018 at the Holiday Inn Hotel Manchester City Centre for a day of high-level training and learning. And, if you want to network the night before, on Thursday 27 September, we’re hosting a complimentary drinks reception at the Etihad Stadium, home of the 2018 Premier League Champions, Manchester City Football Club. For more details and to book, click here.

Leadership, Management and the Role of the Executive Assistant

Leadership, Management and the Role of the Executive Assistant

There was a great turn out for Adam Fidler’s talk on Tuesday 10 July in Liverpool on Leadership, Management and the role of the Executive Assistant, hosted by the Liverpool School of Tropical Medicine, and arranged by the Institute of Administrative Management (IAM). We’ve been inundated with comments about our unrivalled content - especially for those PAs who want to redefine their roles in a more managerial way, and align their competencies more meaningfully to what the business world now needs. Thanks to all those who attended, and especially our hosts!

Manchester PA Awards 2018

Manchester PA Awards 2018

Adam Fidler Academy is again, this year, delighted to sponsor the Manchester PA of the Year Awards 2018. The nominations are now in! The results will be announced at the prestigious awards evening to be held on Thursday 1 November 2018 at The Old Trafford Cricket Ground, Manchester. Adam Fidler is also on this year’s judging panel, along with many other industry and sector leaders from the North West.

The Strategic Executive Assistants

The Strategic Executive Assistants

What a brilliant two days with high-level Executive Assistants in Manchester on our Strategic EA programme!  Plenty of learning, lunch at Rudy's Pizza Restaurant, and a even a tour of trendy Ancoats Urban Village!  Here at Adam Fidler Academy we make our courses highly-practical, social and inspirational!  If you want to be a Strategic EA - then our course runs regularly in Manchester and London.  The cohort above comprised delegates from Belgium, Scotland, Derby... and some closer to home! 

Building Resilience: Managing your Emotions at Work

Building Resilience: Managing your Emotions at Work

After much demand from existing students and clients, we are delighted to announce a brand new one-day seminar 'Building resilience: managing your emotions at work'!  This practical session, written and delivered by Adam Fidler, is designed to develop emotional control and resilience in the workplace.  The course is being held on 16 July 2018 in central London.  For the full course outline, including price and how to book, click here.  

Public Events 2018

Public Events 2018

As well as teaching and training his main portfolio of courses in Manchester and London, Adam Fidler will be teaching and speaking at a number of of other key events this year.  Dates include:

  • 8 March 2018, 'The Business Savvy EA' evening networking event hosted by Page Personnel, Leeds, UK
  • 16-17 March 2018, 'The Ultimate Personal Assistant' 2-day programme - Johannesburg, South Africa.
  • 28 April 2018, International Management Assistants (IMA) Spring Training Day, 'The Digital Age: Your Online Brand Matters' - Barcelona, Spain. 
  • 16-17 May 2018, International Conference for Executive Assistants (ADMA) - Ljubljana, Slovenia.
  • 18 May 2018, Executive PA Forum - Dublin, Ireland.  
  • 11 June 2018, The Strategic Executive Assistant 1-day programme with guest speaker Jan Jones, Author of 'The CEO's Secret Weapon' - Milan, Italy.  
  • 10 July 2018, Institute of Administrative Management (IAM) Evening Event, 'Leadership Management and the Role of the Executive Assistant' - Liverpool, UK. 
  • 28 September 2018, Adam Fidler Academy/Executive & Personal Assistants Association (EPAA) Executive PA Training Day - Manchester, UK.  
  • 5 October 2018, Scottish PA Network Training Day - Edinburgh, Scotland. 
  • 15 November 2018, Executive & Personal Assistants Association (EPAA) Associate Training Day - London, UK.
  • 16 November 2018, Executive & Personal Assistants Association (EPAA) Member Training Day - London, UK.  

Details of specific events, above, will be announced on LinkedIn - or please contact us for more information or to book to see Adam Fidler at any of these events.

 

International students

International students

We regularly welcome international students to Adam Fidler Academy.  Pictured here is Davina from Mauritius and Juliet from Nigeria, who travelled all the way to Manchester from their respective countries for the EA Diploma and Strategic EA courses.  When asked when they chose Adam Fidler Academy, they both said 'We searched the internet for an EA course - and found only Adam Fidler Academy offering the level and content we wanted in our roles as Senior EAs.'  Thank you to both for being such wonderful students! 

EA Diploma - there's still time!

EA Diploma - there's still time!

There's still time to enrol on our Executive Assistant Diploma pathways at Level 3 or Level 4!  We have new students starting with us in February, but flexible start dates are available so you can join us later on if you so wish!  In as little as 12 months, you could be completing your full Level 3 or Level 4 qualification - making you confident, credible and qualified. Please enquire for more details.

Annual Review 2017 - Reflections and Raising the Bar

Annual Review 2017 - Reflections and Raising the Bar

Adam Fidler Academy Annual Review 2017 - Reflections and Raising the Bar

The last year has certainly been an exciting time for Adam Fidler Academy.  We are delighted to share with you some of our highlights and achievements from 2017; which, in my view, has been perhaps one of the most interesting years for the EA and PA profession, both in the UK and internationally.

Through our doors at our contemporary premises in Manchester, UK, we’ve welcomed many Assistants, from the UK and abroad, on our most popular programmes, The Strategic Executive Assistant, and Get Ahead as an Executive PA, amongst others.  I’ve also taught courses in London, and around the UK, including Cambridge, Skipton, Newcastle, Liverpool, Bristol, Leeds, Reading, Greenwich, Harrogate, Macclesfield, Chester, Newport and Sheffield.  It’s always a huge pleasure to share our thorough knowledge, passion and understanding of what it takes to be an EA or PA in today’s commercial world with others – and to inspire Assistants to reach their full potential. 

It’s interesting to note that we’ve also welcomed to our Manchester Academy students from France, Germany, Luxemburg, Dubai and Switzerland – as well as students from the UK.  To have students travel so far to receive our teaching and learning is a wonderful testimony to the quality and relevance of our unrivalled course content.

My concepts of the ‘Strategic Executive Assistant’, analogies of the new role of the EA, and perspectives on how the role of the Assistant will change, have been shared by me at conferences and events all over the world.  In fact, being known as a guru in the PA/EA field has taken me to places such as Barcelona, New York, Vienna, Amsterdam, Johannesburg, Cape Town, Bloemfontein (South Africa), Sun City (South Africa), Dublin, Belgium, Milan, Paris, and Cork (Ireland) – to name but a few – where the Secretaries, PAs and EAs that I meet continue to inspire me to give them the best learning and experience possible, whether that be a session for one hour, or for several days. 

A key accolade this year was Adam Fidler Academy being appointed as the lead training provider to the Executive and Personal Assistants’ Association (EPAA). It’s a delight to work so closely with Victoria Darragh, EPAA’s Chief Executive, to raise the profile and status of the PA and EA role here in the UK.

In the background, as an international speaker and lecturer, I continue to raise the bar within the industry.  Many of my concepts, such as EAs being more ‘strategic’, needing to be more credible, and operating as an integral part of the management team, are now being used more widely in the industry (and by my competitors, I might add!).  But that was always the aim of mine – to re-define the role of the EA without defaulting to ‘secretarial’ language.  I’ve proven that when we define the role of the EA in more managerial terms, then employers, Executives and those who have an Assistant respect the role more, and see its true value to the commercial world.      

It’s surprising how many Assistants still say to me: ‘But there is nothing for me to learn about that would be the right level; I’m already a senior PA’ – and I smile and reply: ‘You’ve obviously never been to Adam Fidler Academy!’.  For the content and teaching that we specialise in is not standard secretarial/PA practice.  On the contrary, all our courses contain a strong element of business strategy, commercial acumen and management and leadership theory.  I said we’d raise the bar, and that’s what we’ll continue to do next year as well.   

And, talking of raising the bar, our Executive Assistant Manifesto™ really went down a storm this year – and it’s still doing the rounds, with over 65,000 views on social media to date. 

When I wrote the EA Manifesto, I never expected it to be quite so well received; but it just goes to show that EAs and PAs the world over and crying out for a better opportunity to reshape their future jobs, exceed expectations and be recognised in their roles. Employers who don't want this will continue to lose the best EAs, for today’s EAs expect more – and want more.  Gone are the days where the best Assistants are happy to become staid in their jobs.  In return, naturally, employers expect more too.  Reciprocity will become increasingly important as the role of EA/PA continues to grow. 

For 2018, our specialised Executive Assistant Diploma pathways will really be at the forefront of any progressive EA/PA, who wants to build their confidence and credibility – and be qualified in what they do.  I’ve made no secret about the need for Assistants to be ‘qualified’, if they are to ever get professional status. 

It would be very remiss of me not to say a huge thank you to all the students, delegates and clients who have worked with us during 2017.  You’ll never know how much you give back to me through your validation and belief in what we teach.  I have a huge pile of testimonials in front of me, far too many to mention here; but that’s the evidence that our drive for higher-standards in the industry, coupled with practical and high-quality content, makes a difference… personally, professionally and globally. 

We look forward to welcoming you to Adam Fidler Academy in 2018. 

Best wishes

Adam Fidler
Principal and Founder

New for 2018!  The Executive Assistant Diploma

New for 2018! The Executive Assistant Diploma

We're delighted to launch our new Executive Assistant Diploma programme for 2018!  The Diploma programme is an accredited qualification for PAs, EAs and Admin Managers who want to gain a recognised qualification and profession status.  Students attend our Academy in Manchester for a set number of days over a 12, 18 or 24 month period, and can choose the full Diploma or the Level 3 Executive Assistant or Level 4 Executive Assistant pathways.  For more information, click here

2017 Manchester PA of the Year Awards

2017 Manchester PA of the Year Awards

What a night!  Adam Fidler Academy were delighted to sponsor the 'Above and Beyond' category at this year's Manchester PA of the Year Awards held at the Victoria Warehouse in Manchester on Thursday 2 November 2017.  With over 650 people present, it surely was the largest night in the UK for recognising the work of PAs and EAs across the North West!  For details about the Awards, click here

Fantastic Front Line! A new one-day Receptionist course

Fantastic Front Line! A new one-day Receptionist course

Adam Fidler Academy, in partnership with World Class Service, are delighted to announce a new one-day programme 'Fantastic Front Line' for Receptionists and Front of House staff.  Does your Front Line exude excellence in customer service? Does your Receptionist enhance your company's reputation by delighting every customer they greet?  For the course outline, and dates, see 'other courses'. 

IAM Level 3 and Level 4 Qualifications

IAM Level 3 and Level 4 Qualifications

If you want to undertake an IAM Level 3 or IAM Level 4 qualification, then enrolment is now open for courses starting in October th year, and January 2018.  The IAM Level 3 and Level 4 are ideal qualifications for Secretaries, PAs and EAs who want a formal qualification under their belt.  Students need only attend 8 days at the Academy over the year; the rest of the course is undertaken through tutor-led self-study.   For more details, see the 'courses' drop down.  Please contact us with any queries about enrolment and payment options.   

The EA Manifesto - What I Am

The EA Manifesto - What I Am

The EA Manifesto has taken the Assistant industry by storm - at home and abroad!  To date, we've had over 65,000 views of this definition of the true Executive Assistant role from people in the role.  For those who haven't seen it, the 'EA Manifesto - What I Am' is written below.

The Executive Assistant - What I Am...

“I’m a neutral, and independent advisor to my Executive, who enables the day-to-day management routines that enhance the effectiveness of my boss, and the organisation as a whole.  I operate as a business manager in my own right – and I am an integral part of the management team.  Moreover, I strive to demonstrate leadership qualities and align my behaviours to this goal accordingly.  I am not a business partner as I sit in the core of the business; and I am not an optional extra – my role is mandatory to the success of my Executive. I work in the space of management, allowing my boss to focus on the bigger aspects of leadership.”  

(c) Adam Fidler, 2016 

The UK PA Profession... Where do we go from here?

The UK PA Profession... Where do we go from here?

This is the conversation of the year!  If you're a PA or EA, then this is the event you simply cannot miss!  Join Adam Fidler at this EPAA Industry Event on 23 October 2017 at 1800 hrs in London for  a highly important and relevant evening, discussing candidly and frankly the current positioning of the UK EA/PA profession and what the future is really going to look like!  For further details, and to attend, click here.